60 second startup: YR STORE

0-5 seconds: Sum your business up in a sentence

A fashion label where you create incredible designs and we print it in minutes, live.

5-10 seconds: What's the business model?

We are in store at Topman and Topshop Oxford Circus as well as Selfridges, London running as a concession. You design a garment using our touch screen and we print it.

10-15 seconds: Who are your competitors?

Other fashion brands – Jonny Cupcakes, Christopher Shannon, Hype in fact any brand that features pattern prints. But we have a USP…

15-20 seconds: What's your USP?

Every garment is unique and printed to order, either live in store right in front of you or soon via our app and then shipped to you.

20-25 seconds: How have you funded it so far?

Through our other company, borrowing on credit cards and working with incredibly understanding suppliers who believe in us.

25-30 seconds: What were you doing before?

We started a company in 2009 called Luma making interactive experiences for events and retail, so this has been a natural-ish progression.

30-35 seconds: Where did the idea come from?

We love fashion, we love print and we saw an opportunity to bring something totally unique to market.

35-40 seconds: What's the smartest thing you've done so far?

Started working with Topman and Topshop.

40-45 seconds: What's the stupidest?

Saying yes to too many opportunities – we are learning very quickly that whilst YR Store has huge potential we do not need to do it all right now, we can slow down and focus a little.

45-50 seconds: If your business was a biscuit, what would it be?

Nothing currently available – we are turning fashion supply chain model theory on its head. So to compare us to the solid, stable and really quite un-innovative biscuit is very hard to fathom.

50-55 seconds: Which idea are you a bit jealous of?

What’s App, not really jealous of the idea, jealous of the simplicity and current valuation

55-60 seconds: Where are you going to be in 12 months' time?

We will still be building our reputation as the go to personalisation and customisation brand. We will have physical stores or a presence in other stores in New York, LA and Hong Kong. Our app will be running on Apple and Android devices and web.


To find out more about YR STORE, click here, like them on Facebook or follow them on Twitter.

Catch up with last week's 60 Second Start-Up: BR4ND



We use cookies to create the most secure and effective website possible for our customers. Full details can be found here