A fashion label where you create incredible designs and we print it in minutes, live.
We are in store at Topman and Topshop Oxford Circus as well as Selfridges, London running as a concession. You design a garment using our touch screen and we print it.
Other fashion brands – Jonny Cupcakes, Christopher Shannon, Hype in fact any brand that features pattern prints. But we have a USP…
Every garment is unique and printed to order, either live in store right in front of you or soon via our app and then shipped to you.
Through our other company, borrowing on credit cards and working with incredibly understanding suppliers who believe in us.
We started a company in 2009 called Luma making interactive experiences for events and retail, so this has been a natural-ish progression.
We love fashion, we love print and we saw an opportunity to bring something totally unique to market.
Started working with Topman and Topshop.
Saying yes to too many opportunities – we are learning very quickly that whilst YR Store has huge potential we do not need to do it all right now, we can slow down and focus a little.
Nothing currently available – we are turning fashion supply chain model theory on its head. So to compare us to the solid, stable and really quite un-innovative biscuit is very hard to fathom.
What’s App, not really jealous of the idea, jealous of the simplicity and current valuation
We will still be building our reputation as the go to personalisation and customisation brand. We will have physical stores or a presence in other stores in New York, LA and Hong Kong. Our app will be running on Apple and Android devices and web.
Catch up with last week's 60 Second Start-Up: BR4ND