We sat down with the founder of Vivid Drinks, James Shillcock, to talk business.
How did he come up with the idea of a Matcha drink? How did he manage to get the opportunity to pitch to retailers? What inspired the branding? It's all covered in this ten minute video.
Plus, you can hear form James himself when he speaks on our branding panel at our first ever Startup Bootcamp on Tuesday the 13th May. Will we see you there?