Turn Karen Darby into your business’ biggest fan with The Pitch 2014 and video pitching

The Pitch, presented by BusinessZone.co.uk, has introduced video applications thanks to a partnership with tech startup Powermeeter.

Dan Martin, editor of BusinessZone.co.uk and founder of The Pitch, says: “We are on a mission to track down Britain’s most innovative entrepreneurs so our application process needs to be top notch. Adding video into the mix lets our applicants bring their business to life.”

To help entrepreneurs record a killer video, Judith Bitterli, Chief Marketing Officer at AVG Technologies, the lead supporter of The Pitch 2014, has provided advice on delivering a great elevator pitch in the free Small Business Toolkit all entrants receive when applying for The Pitch 2014.

Here are the first three parts of her advice:


It’s not about you

It’s not about your business either. It’s about your customer. Why is your business going to help the customer? Why is it important for the customer to have the problem solved?

Know your audience

Your angle or hook may work in one instance but completely fail in another. Think about who you are pitching to, what motivates them and why they would be interested in your business, and work that into your pitch.

How are you going to make money?

Don’t leave the audience guessing as to what your business model is; tell them!


When applications close, 100 businesses will be chosen to attend one of two pitch training bootcamps in Manchester and London in September.

From those, 30 will be selected to compete at the grand final in Bristol on 23 October.

The finalists will compete in front of judges including serial social entrepreneur and founder of CrowdMission.com Karen Darby, Company Shortcuts boss Lara Morgan, who built luxury toiletries provider Pacific Direct into a £20m business, and Judith Bitterli, serial entrepreneur and chief marketing officer at AVG Technologies.

The champion will receive a prize package worth thousands of pounds including online business security services from AVG, a Nokia tablet, a year’s access to business lounges around the world, free taxi travel, PR consultancy and web design advice. All finalists will have access to investors.

Apply here and get thinking of how to make your video stand out from the crowd


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