60 second start-up: JustIngredients

5 seconds: Sum your business up in a sentence: 

Young, vibrant and ahead of the game.

5-10 seconds: What's the business model? 

Our model has always been to run the company as lean as possible, realising that lots of staff, property and infrastructure was an unnecessary burden that stunts growth -  We grew the company to what it is today with just two employees. We operate a drop shipping model which removes the need for premises and allows us to operate a reactive and “modular” business where introducing new product lines and marketing strategies takes days rather than months or years like some larger companies.

10-15 seconds: Who are your competitors? 

Historically our competitors were all online ingredient companies selling wholefoods and spices etc.. But as we grow we are now finding ourselves competing closely with the supermarkets. We have a an amazing range, at prices that even the supermarkets can’t compete with so we find keen cooks and even weekly shoppers ordering online with us over the supermarkets.

15-20 seconds: What's your USP? 

There are more than one… Range, price, supreme quality and our approach to our customers

20-25 seconds: How have you funded it so far? 

Our money, no outside investment what so ever.

25-30 seconds: What were you doing before? 

Ben and myself met whilst working in a well-known recording studio. After that I started my own custom drum company and Ben ran an online marketing company. We both gained our knowledge in e-marketing through running these companies and then made the step over to running JustIngredients in 2010 when it began trading.

30-35 seconds: Where did the idea come from? 

The owner of the company has worked in spice and food ingredients for some time and there was a clear lack of companies like ours online so after a brief meeting in his home office come garden shed, we launched.

35-40 seconds: What's the smartest thing you've done so far? 

Adopting the model we have. Keen and lean!

40-45 seconds: What's the stupidest? 

Doing too much ourselves. Although we are operating “lean” it still has its disadvantages. Getting sucked into the minutia and taking on too much of the “busywork” is an constant risk. You tend to worry about the business to the point that even the small things grab your attention and therefore your time! We realised that bringing on a few more staff members (1 or 2) and outsourcing workload is the way forward.

45-50 seconds: If your business was a biscuit, what would it be? 

A ginger nut!

50-55 seconds: Which idea are you a bit jealous of?

Being into fitness and eCommerce equally, I have always been a little annoyed that I didn’t start up a protein and supplement company like MyProtein a few years ago…

55-60 seconds: Where are you going to be in 12 months' time? 

We expect to be around double what we are today. We have some BIG things coming in the next year including lots of new lines, some more staff, new premises and whole load of growth! Our growth to date has been exponential and we aim to continue this.

To find out more about JustIngredients, click here. You can also like them on Facebook or follow them on Twitter.

Catch up with last week's 60 Second Start-Up: Magic Mirror 

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