60 second start-up: Magic Mirror

0-5 seconds: Sum your business up in a sentence:

Magic Mirror is a new travel accessory brand, our first product to market is Festival Edition, a full-length mirror that fits into your handbag, honest! www.magicmirroruk.com

5-10 seconds: What's the business model?

Creating and developing products that enables busy people to get ready anywhere. I want to make it easy for people to look and feel their best, whether you’re in a field at Glastonbury, on the train heading for a meeting or having a weekend away with all your friends, it’s great for touring artists and performers too.

10-15 seconds: Who are your competitors?

There are lots of amazing travel accessory designers out there, but none have a Magic Mirror in their range.

15-20 seconds: What's your USP?

The mirror, it honestly didn’t exist until now. I don’t know how we lived without it!

20-25 seconds: How have you funded it so far?

With personal loans, the main bulk being from SWIG.

25-30 seconds: What were you doing before?

Freelance set and costume design.

30-35 seconds: Where did the idea come from?

Being in countless situations where I haven’t had a full-length mirror and have had to go out feeling unsure about my outfit, not everyone can afford a 5 star luxury hotel, this product really suits the new wave of air bnb customers. Also, going to a lot of festivals over the years and watching the festival scene change, most people are very fashion conscious at festivals now. The mirror is non-glass so totally festival and suitcase friendly.

35-40 seconds: What's the smartest thing you've done so far?

Making the decision to start my own business and getting the product out.

40-45 seconds: What's the stupidest?

Not buying a pantone colour chart IMMEDIATELY! Colour is everything.

45-50 seconds: If your business was a biscuit, what would it be?

A party ring!

50-55 seconds: Which idea are you a bit jealous of?

Block9, they’re one of my favourite companies at the moment, you won’t meet a person that isn’t impressed by what they’re doing, it’s an experience never to be forgotten and experience is everything.

55-60 seconds: Where are you going to be in 12 months' time?

Available for wholesale with three new products.

To find out more about Magic Mirror, click here. You can also like them on Facebook or follow them on Twitter.

Catch up with last week's 60 Second Start-Up: Momentum Adventure 

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