60 second start-up: Momentum Adventure

0-5 seconds: Sum your business up in a sentence:

Momentum is “redefining adventure”.

5-10 seconds: What's the business model?

Making adventure more accessible, taking regular people into extraordinary places! 

10-15 seconds: Who are your competitors?

We have spent decades refining what we do and can honestly say we are totally unique in what we offer. 

15-20 seconds: What's your USP?

It’s making the inaccessible, accessible. 

20-25 seconds: How have you funded it so far?

We are totally self funded and retain 100% ownership.

25-30 seconds: What were you doing before?

As a child I used to run away and hide in the wilderness. The outdoors is just part of my DNA. I’ve waited tables in NYC, acted, gardening, and designed packaging. It was only in my 30’s that I really followed my dream of working in the wilderness. 

30-35 seconds: Where did the idea come from?

I had a tough time at school, and I remember clearly a book called “My side of the mountain”, about a boy who and ran way and lived in the wild. There was something pure, simple and honest about the story that just made me smile. This combined with a mad and adventurous father and uncle who took me on some amazing trips.

35-40 seconds: What's the smartest thing you've done so far?

Hired a great team, surround yourself with masters of their craft, treat them well and in return they will help make your dream real!

40-45 seconds: What's the stupidest?

Early on in my business I trusted a recruitment company and didn’t trust my instinct. I paid the price!

45-50 seconds: If your business was a biscuit, what would it be?

Great question and I’m not sure they’ve made it yet. But I would say we are like a biscuit your mother used to make, oats, brown sugar and maybe a raisin or two, soft and chewy. Simple, honest and absolutely delicious. Maybe that should be our strapline!!!

50-55 seconds: Which idea are you a bit jealous of?

Without sounding like a hippy, jealously can eat you up and can honestly say I am truly excited and fortunate to be doing what I love. I do certainly admire and I love the company Patagonia and their founder Yvon Chouinard, a truly AMAZING and inspirational man. Also Sir Ranulph Fiennes, an old school and true explorer in every sense of the word.

55-60 seconds: Where are you going to be in 12 months' time?

We live in a world that is always switched on!! I have a dream to make adventure more accessible to everyone. I want anyone that engages with Momentum to leave with an exciting and positive experience.

For the first time we are seeking investment to expand our offering internationally. We have an amazing vision and a fantastic team to execute this…In 12 months the seed will be sown and any and all will be able to touch and experience what we have to offer, which ultimately is very simple, the outdoors!

To find out more about Momemtum Adventure, click here. You can also like them on Facebook or follow them on Twitter.

Catch up with last week's 60 Second Start-Up: HOUNDWORTHY

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