It’s all well and good having an exciting business idea but it’s essential to make the most of publicity opportunities and knowing how to get people to share your concept. Our latest FREE webinar will discover how Jim took an idea from a holiday and went from selling from a bedsit to the high street, hosted by our CEO Shaa Wasmund.
Also joining Jimmy and Shaa is O2 PR manager Becky Potgieter, who specalises in external communications for the business team. She has five years’ experience working both agency side and in-house for a range of businesses from well-known brands to small businesses and start-ups in O2’s accelerator programme, Wayra.
Having fallen in love with iced coffees while in Australia and grown frustrated that there wasn't a similar product in the UK, Jim along with his sister Suzie perfected their own version in late night sessions in Suzie's cafe. His brash persona has seen him barge into meetings with buyers from supermarket chains but it's worked – his product is now stocked in such high street stores as Waitrose, Selfridges and Tesco Express.
Thanks to their creative usage of publicity and social media Jimmy's Iced Coffees won the O2 Smarta 100 “Best Use of Marketing” in 2013 and he is now looking to expand his empire worldwide, bringing iced coffee to Ireland, Germany and the west coast of the United States.
So just how did Jim take a business idea from selling cartons from a bedsit to the high street? There is only one way to find out and that's to registering for the webinar here.
Jim, Shaa and Becky will cover
The webinar is a great way to interact with the entrepreneurs and is an opportunity that shouldn’t be missed. So what are you waiting for?
Join us on Tuesday 8th July, for our latest FREE webinar and take your business to the next level with valuable advice from business owners that take pride in their brand image.