Which social media platform is right for your business?

There’s a simple answer to that. No! Every platform caters to a different segment of the general mainstream audience. The bride-to-be who spends her evening pinning wedding decoration ideas on pinterest will be very different to the social activist who might be an avid twitter user.

IF YOU’RE A TRADESMAN

Facebook will be a great place for you to build a page of past customers and also enable you to target any ads you do locally. Get your customers to leave testimonials on your facebook page that can act as a credibility booster to potential customers. You could look into using twitter to respond to emergency call outs, but the likelihood is that if you’re a one man business, you will be busy working and won’t notice the tweet. Twitter is known for rapid responses so suits people who are sat at a computer.

IF YOU’RE A CREATIVE

Most social media platforms are pretty easy for you to engage with, but the big ones for you will be the visually based. Think instagram, tumblr, pinterest and vine. Pinterest is slowly becoming the most influential sales tool, especially for the female audience. Snap everything you’re doing and share it. Look at how you can tell your story using short video clips on vine. Twitter is also a great way to connect to other creatives and build collaborative opportunities.

IF YOU’RE IN THE FOOD AND DRINKS BUSINESS

Facebook, twitter and Instagram will work well for you because they’re visual but also give room for you to share offers and connect with customers. Fill up your accounts with pics of your food, chefs, people enjoying your meals and also the atmosphere of your venue if you have one. Get people to snap a picture of themselves eating your food and share it on instagram with your hashtag, and then offer them a 10% discount on their next purchase.

IF YOU’RE BUSINESS TO BUSINESS

Twitter and LinkedIn will be a great place for you to track and connect with potential clients. LinkedIn can allow you to search all employees within a company, so it’s a pretty easy way to try and open up meetings without going through all of the departments to find the right person. Twitter can be a good place to share company updates and make initial introductions to your company.

IF YOU’RE A SOCIAL ENTERPRISE

I’ve seen twitter work really well for social enterprises. It allows short, frequent updates, which can work well when sending a socially aware message that’s shareable, or inspiring people to take action. After all, people are short of time so being able to capture their interest for a few seconds is sometimes enough to make a difference.

What social media platforms have you been using for your business? Have you found any work better than others? Let the rest of the Smarta readers know what worked for you in the comments below! 

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