Barenaked Foods secure deal with supermarket chain Morrisons

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Barenaked Noodles shot to popularity following a dramatic pitch on the BBC show Dragons' Den from Barenaked Foods’ Ross Mendham that secured a £60,000 investment from entrepreneur Peter Jones as business partner.

Landing a major supermarket deal has been the goal of Barenaked Food's Managing Director Ross since he first developed the product in 2011 while looking for an answer to his own weight loss and dietary needs.

Barenaked Noodles are made using the Asian-grown Konjac plant; a miracle plant low in carbohydrates, sugar and calories. Containing only 8 calories per 100g, they can be used as areplacement in meals for carbohydrates such as pasta and noodles.

Ross was able to use the publicity gained from his appearance on the BBC Two and make his product available to a national audience. After securing the deal, he said: ”We are delighted that Morrisons are stocking our original low carb, gluten free noodles on their "International Foods" aisles. 

“Barenaked Noodles are fantastic for those looking to manage their weight, consumers with restricted diets, such as coeliacs and diabetics, or people simply looking for a tasty alternative to heavier pasta or noodles.”

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