Dragons’ Den review: Mallow & Marsh rejects investment offer

Appropriately name your brand

Yorkshire couple Richard and Lynn Bye entered the Den seeking a £80,000 investment and were willing to part with 10% equity for their cycle wear brand Fat Lad at the Back. Despite a promising and confident pitch, the brands name didn’t receive much praise and Duncan Bannatyne was the first dragon to criticise it.

Deborah Meaden and Kelly Hoppen followed suit, believing the branding and name would have damning consequences in the future. Despite their niche, the Fat Lad at the Back name took a leading role and ultimately ensured they left the Den without the required investment. 

Always double check the contract 

Tracy Baker wowed all the dragon investors with her impressive pitch. The former sales and marketing consultant was pitching for £60,000 and offering a 25% equity share in her business which distributes a revolutionary peel and stick product. But her hard work was nearly undone when Deborah Meaden came across clauses in the contract that allowed the agreement, for any reason whatsoever, to be terminated upon 90 days written notice.

Despite the doubt surrounding her business, Tracy was still able to secure Duncan an investor and he secured 35% of the business. But a lesson for us all - always make sure you check the contract before signing! 

Prove plans for growth

UKick duo David Robson and Philip Law were hoping to secure a dragon and £60,000 investment in return for 25% stake in their business. The product that they w ere hoping would become a playground craze across the globe failed to secure investment, with the dragons believing it didn’t have the potential to sustain custom. But the dragons were impressed with the range of potential products and their plans for expansion. 

Short but sweet pitch

Harriot Pleydell-Bouverie impressed the dragons with her short but sweet pitch for a £65,000 investment in her business Mallow & Marsh. The gourmet marshmallow treats were praised by the investors but it was the pitch that went down even better.

Harriot’s confidence and impressive product saw Peter Jones and Deborah Meaden both make offers but the businesswoman rejected the duo after failing to budge on the equity share. But her ability to impressively pitch her product and cover all the basics got her Dragons’ Den appearance off to the best of starts.  

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