So you're just starting up right? You have a few followers but in the broad scheme of things not many people really know who you are or what you do. Don’t worry that won’t last long so don’t be too discouraged! Video is the easiest way to fully explain yourself.
People can watch your video and see characteristics, morals, motives and goals that are able to be shown through video. It gives them a glance into your company’s heart and soul, connecting you together.
Take a look at Mwezi. Their mission is to “provide products that improve the health, wealth, education and environmental impact of the poorest people in the world in a sustainable and scalable way using market-based solutions” They are a small company with big dreams. We at Phink Productions set them up with an explainer video on their latest product.
Videos extends personality. Want to know the secret to popularity? It isn’t what you have but it is how you are, your personality. People love a gregarious person that they can relate to. Giving your potential customers a reason and a want to trust you.
Ponder for a moment on the fact that YouTube is the second largest search engine in the world.
Now ponder on the fact that the number one search engine in the world, Google, ranks sites based on how long people are on your site. Why does that matter? It is proven that if you have video on your site people are likely to spend a longer amount of time viewing it. Take a look at a few more statistics worth considering:
Videos increase you conversion rates. It will allow customers to really see your product, once again building and gaining that trust.
Videos are also incredible for sharing! The more shares on your video the more people who are seeing it, meaning the more people that will be drawn into your site. And from there it can only go up!
The goal of your first startup video should be the capture the attention of your potential customers. Make them realise how special you and your product is, that it can solve all their problems, even the ones they didn’t realise they had. Keep it short, simple and to the point.
People are more willing to watch a video than read text but the longer the video the more likely the will become bored and stop watching it. Being completely contradictory, people are more likely to watch many short videos than one long one.
Kickstarter is a site in which videos are used to explain and market people ideas, inventions and products in order to raise money to expand them. Over 6.6 million people have pledged 1 billion dollars, funding over 65,000 creative projects. Brooklinen is a project that has blown us away.
They had a goal of $50,000 but ended up raising a quarter of a million! Search around Kickerstarter and you will see that they are not the only ones who have prospered and excelled by using video. That could be you on Kickstarter!
There are many different types of videos you can choose to do. The important thing is just to pick the type that will deliver your message the most effectively. So take a step back, take a look at your company to see what direction you want to go. Evaluate your target audience to figure out what technique is the best fit.
The power of the internet has completely changed how businesses operate now. It has the most powerful tool for businesses, companies and people of every different background and size. Videos are efficient, collaborative, interactive, connective and engaging.
They are able to convey more than words can in a more clear and precise manner. It is your 24/7 sales agent allowing you to pitch to anyone, at anytime, in any part of the world.
Video can do a whole lot more than relieve a little bit of your stress, it will take your company to the next level and boost you up the chain. It has proven itself to be an aspect of all companies that you simply cannot be without.