60 second start-up: The Concierge Circle

0-5 seconds: Sum your business up in a sentence:

The Concierge Circle is a unique way to get things accomplished. Everyone would like to have more time on their hands, whether it’s time to go for dinner, time to spend with their loved ones, or simply time to relax. The Concierge Circle allows members to enjoy their free time by enabling them to request anything they need doing.

5-10 seconds: What's the business model?

We have a subscription model with three tiers of membership that allow a member a certain amount of requests to use per month. The requests can be for anything.

10-15 seconds: Who are your competitors?

Quintessentially are still the most well known although some of their members have migrated to us, which is fantastic.

15-20 seconds: What's your USP?

We provide a personal service and we can save you your membership fee through added value experiences and savings through our extensive contact list. Our USP is that we can do ANYTHING!

20-25 seconds: How have you funded it so far?

We are self funded.

Elliot Grant

25-30 seconds: What were you doing before?

I used to work at The Times newspaper, advertising and then in real estate selling properties all over the world.

30-35 seconds: Where did the idea come from?

I had the idea when I was younger to provide a premium lifestyle service to cater for busy time strapped professionals who needed a team available to complete the tasks they don’t have the time, inclination or expertise to fulfil.

A few years ago I read a book called ‘The 4 Hour Work Week’ by Tim Ferriss and decided I wanted to get my life like that but what has actually happened is that I work every hour possible to ensure members lives are closer to the 4 hour working week.

It popped back into my head when all my friends were asking me to get me into this club or book a table at this restaurant so I decided to bring the idea to fruition and here it is.

35-40 seconds: What's the smartest thing you've done so far?

Deciding not to buy a Rolex and a round the world trip with the savings I had and set up my business instead.

40-45 seconds: What's the stupidest?

Underestimating the time it takes to build a website and a brand from scratch! - We’ve done all the hard work now and created a very simple to use site.

45-50 seconds: If your business was a biscuit, what would it be?

A pop tart as by the time its popped we would of answered the phone and getting your request underway.

50-55 seconds: Which idea are you a bit jealous of?

Uber – So simple and it works well. Seems like taking a cut from both sides as a middle man is a great model.  

55-60 seconds: Where are you going to be in 12 months' time?

With that Rolex and a round the world trip to visit all my 45 offices in 30 countries….I may even need to read that book again. 

Visit The Concierge Circle to learn more about their service. You can also follow them on Twitter or like their Facebook page.

Check out last week's 60 second start-up: Petsy

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