I came up with the idea for Clean Heels a decade ago when I was at a family outdoor party. We were outside and I could see my sister’s heels completely swallowed up by the ground, and I didn’t want to spoil my own heels this is when I spotted beer bottle tops and put them under each heel (to be honest I only found one bottle top so had to ask the waiter if I could have another beer, he did look at me as if to say ‘I just gave you one’).
So with the two bottle tops under my heels I was able to stand without sinking. After testing numerous styles and materials I knew that the design had to be round to be able to distribute the weight evenly without sinking and a soft tube so that this wouldn’t cause damage to the neck of the heels.
I am offering to all the women the affordable product preventing them from sinking into the ground at outdoors events and protecting their heels at any occasion.
It just happened...I love creating and making things, this is what I do best, as for the business I have learnt this on the way. I have never had any business experience, just jumped in with two feet. Luckily for me it has been a good one but I knew in my heart that I wanted to share this with every woman who loves shoes.
My biggest barrier was a lesson I will never forget. The day I launched Clean Heels I was diagnosed with breast cancer with nine months of Chemo and radiotherapy. I thought of all this hard work and now I had the biggest fight of my life. But on a good note it made me fight.
I wanted to share the Clean Heels with every woman and to do this I had to take the next step.
Really...It was amazing, I walked in and couldn’t stop smiling. I was a little nervous but I had fabulous time, I loved chatting with them all and listening to their comments and being able to tell them about Clean Heels. Getting Deborah up to try them was the best, within two steps she was amazed at the feeling of not sinking and being able to balance better in her heels.
It was a perfect end to the show, they both wanted me so I asked them to come together to make a stronger team. ‘Girl power’.
The investment has already been put to good use as I needed their help with marketing and to open doors for me, I’m now working alongside a tremendous team. Without Deborah and Kelly I wouldn’t be able to do this.
They got in touch with me as they wanted to use British businesses for their goody bags so I jumped at this opportunity, unfortunately I didn’t get an invite personally.
Who knows, watch this space there are more ideas to come. But I will work my socks off to make sure every lady knows about Clean Heels, so they never ruin their heels again.
Each pair of Clean Heels Heel Stoppers costs £4.99 and are reusable. Cleanheels.co.uk customers receive a free pack with every order. Clean Heels also makes Heel Sleeves, a barely visible ‘coat’ for heels that protects from damage. Heel Sleeves cost £3.90 for a pack of two.