The Rib Man idea came about after I was selling ribs for about a year on the streets. As I cooked through the night down Brick Lane, strangers would walk past me and shout “Ribman” and it kind of stuck from there.
Before I started the business I was working as a butcher but one day they told me they couldn't insure me as I fall over a lot...
I never really thought about running my own business if I’m honest. In fact, I was fighting against it until recently when I accepted that The Rib Man is a very good business. Therefore I’m trying to be more professional about the way I go about things.
There have been many highlights since launching my business. I’ve won a couple of awards including the O2 Smarta 100 Best Use of Marketing category. I’ve also been able to feed Man vs Food star Adam Richman who has since become a friend.
Yes, Hawksmoor stock my sauces which is great. The collaboration came about when chef Richard Turner admitted he loved my ChristOnABike sauce and tried to recreate it but failed.
You can buy my sauces from me on my stalls at Brick Lane and West Ham United home games or online at theribman.co.uk.
I love the pop-up industry because it relies a lot on word of mouth. That gives you great satisfaction when you know people are recommending your business to people they know. If people love what you do then others will find out about it.
I am seriously blown away every day by how well things are going. I love what I do and I feel very fortunate to be able to do something I love doing on a daily basis.
Over the next 12 months things look very exciting with my sauces about to go wholesale and in March I'm involved with a company called SSP who will be franchising The Rib Man at Euston station. It’s an experiment to see if it works and if it all goes well, there’s plans to move into more stations and potentially airports.
I've been approached more or less every day by investors and the like but this franchise deal excites me because it could end up being all over the country with possibilities of going to airports in other countries.