And then you have businesses that are based on fear: the fear that they won’t be able to make enough sales, the fear that there’s not enough customers out there for them, the fear that if they experiment they’ll put people off.
These are the businesses that tend to limp along for a few years before quietly shutting down. These are the beige wallpaper businesses, the ones that are so focused on cutting costs that they’ll sacrifice quality, or that are so focused on keeping the customers they have that they won’t take any risks or expand.
Although it sounds woo woo, working from love or fear makes all the difference in the world.
When you work from fear, you have what’s called a scarcity mindset. This is the idea that there are only so many customers, money, or sales to go around, and that you’ve got to grab them as quickly as you can before anyone else does. This mindset makes you do things that sometimes seem to make sense, or feel safer at the time, but will actually have a negative effect on your business.
Working from a place of love, on the other hand, is called an abundance mindset. When you’re choosing this mindset, you’re choosing to believe that you’ve got plenty of value to share with the world (and that you’ll come up with more as you need it). You’re believing that you don’t need all of the customers — you just need your ideal customers. You’re believing that you don’t have to strategically dole out your help to people in your network, you can just help and trust that that will come back to you sooner or later when somebody helps you.
Don’t get me wrong — running a business from a place of love doesn’t guarantee that you can just hope and wish and think good thoughts and somehow things will just work out. This isn’t some airy-fairy thing. Of course you still need to have a solid business plan, revenue strategies, and excellent networking skills.
But the difference is that when you’re working from a place of love, you give yourself so much more freedom to experiment and grow, and you don’t have to constantly police yourself to make sure you aren’t disruptive or feel bad every time somebody else succeeds because you feel like that takes away from you.
What about you — do you run your business from a place of fear or love? If it’s fear, then what could you do to change that?