Why being productive is killing your business

What if instead of doing all of that, you just spent one day doing something that you knew would hugely benefit your business, like finishing a course you’re going to sell, or writing all of your blog posts for the quarter, or having that one really important, game changing meeting with a client (and prepping all day for it)? It would feel like you’re doing a lot less, because after all, you’re just doing one thing instead of many. But the payoff would be immensely more.

You’re running a business, not a hobby — everything you do for your business needs to have a legitimate return on investment.

This means that they way you spend your time and energy has to have a ROI just like any monetary investment, because after all, as the business owner you’re the business’s biggest asset. Believe me, there are going to be some days where you feel like you’d like nothing better than to clone yourself so that you could get more done. But what we’ve learned by helping thousands of business owners is that the way to accomplish amazing things isn’t to do a lot of stuff. It’s to use your resources strategically, to think really carefully about the steps you’ll need to take to reach your goal, and only then to throw your energy into it.

Here’s what it all comes down to:

There’s always going to be something more to do, so if you want to be productive, then by all means go for it. But if you want to be effective, then you’ll need to take a step back, figure out what you really want, and then work strategically rather than just a lot.

So tell us — do you find yourself being productive instead of effective? What small step could you take right now to change that?

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