Founded in Ireland in 2014 by Trevor Keane, the company is aiming to grow its client base by 133% before the end of 2015. Recently receiving a surge in investment, Howzat Partners, original investors in trivago, European’s leading hotel comparison website, saw similar potential in Sportego and has matched its initial investment; propelling Sportego’s expansion throughout 2015.
Sportego is the first app developer globally to offer cash based fantasy football on individual Premier League games and is available on iPhone and Android devices. The white label applications help any club and league to enhance consumer participation, heighten brand awareness, while enabling data capture and increasing revenue potential. Standing out from its competition, its applications can be produced as standalone products or built into existing gamification suites.
Within the next two years the company has plans to grow from three to 10 employees with projected sales growth of 89% in the next three years. Propelling this growth forward, Sportego’s success is underpinned by the platform’s unique developmental abilities. This means it is more rounded than other products currently on the market, and is accommodating of all team sports, not just football.
“Outside football, the fantasy gaming options for fans are minimal,” states Trevor Keane the Founder and Chief Executive Officer of Sportego. “Sportego enables fans belonging to professional sporting clubs, such as rugby and cricket to engage with their team, and for the clubs themselves to convert likes and tweets to bums on seats. Gamification is an invaluable way to capture fan data.”
The fantasy gaming market is worth a staggering $70 billion worldwide and Sportego is aiming to gain a large share of this. With 76% of UK sports’ fans already using a second screen when watching live events on TV, and 84% of 25-34 year olds in the UK owning a smartphone, the continued growth potential for gaming applications is vast.
Sportego is aiming to lead the way in this area and since the fantasy sports market has a predicated growth rate of 10.32% (between 2014 and 2019), demand seems to be ever-increasing.
Spearheading the fantasy games sector, Sportego is expanding the widely consumer engaging application market into other sporting arenas. Current clients include Munster GAA, Leinster GAA and the SSE Airtricity League of Ireland, who – following the implementation of their applications – are all seeing increased engagement with fans via gaming, and greater brand awareness and extra traffic to their site.
Sportego is continuing to attract investors, professional sporting business and fans alike – the big game, is about to get bigger.