A logo is the visual presentation of your brand’s values, goals, personality and voice, so naturally designing a logo requires a lot of planning, research and strategy.
We all know how important a good logo is for a brand and we’ve found a brilliant tool that helps you create one called Canva. Below we’ve highlighted what you need to do before you create the logo you’ve always wanted.
Study Your Competitors’ Logos
When beginning your logo design process, researching your competitors is a good place to start. A great way to do this is by gathering your competitors’ logos together on a page or screen and studying them. Highlight things you like or dislike, things that you notice, that standout good or bad. Be picky and honest and try to figure out why you like or dislike each element. Build yourself a list of do’s and don’ts for when you create your own logo.
Come Up With a Good company name
A good brand name should be memorable, evocative, natural and strong. It should roll of the tongue and be evocative of your brand’s values, product, and/or concept in some way.
Having trouble coming up with a brand name? It’s definitely not easy. So try brainstorming ideas with your friends and family ask peoples opinion on Facebook. We love Pinterest. We find the visual site can give you great ideas for your own logo. Look at colours, fonts. Search for names that relate to your business in one way or another.
Develop a Catchy Slogan
A slogan’s main purpose is to be a memorable phrase that people associate with a certain brand. So, what makes a good slogan? And how can you create a powerful one? Keep it simple. Most successful brand slogans are short and sweet and roughly 10 syllables or less. Think ‘Just Do It’ or ‘I’m Lovin’ It’.
And finally, good slogans are memorable. When you think you’ve cracked a successful slogan, tell it to a friend and then ask that friend if they remember it in a couple days time.
Your slogan can be incorporated into your logo design if it’s good enough.
Create a Good Logo
“What makes a good logo?” is a question that will result in a whole array of answers depending on who you ask. So, let’s keep it technical. These are some things you should ask yourself about your logo to make sure that it is technically sound:
- Is it scalable? You need to know that your logo will still be legible and look good when it’s both small and large.
- Will my logo be effective in black and white? While your logo will ideally be displayed in color in most situations, there are going to be times when it won’t be. So, be sure that things still look just as effective when they’re monochrome as they do in colour.
- Am I copying any brand’s logo design? You probably already know if you are, but sometimes you can mimic designs completely subconsciously. Ask around, get opinions, reconfigure if need be.
- Does it reflect my brand values properly? Remember that just because a logo looks great doesn’t always mean it’s the best possible solution for your brand. Work to find the glass slipper that fits your brand perfectly!
Now we have the name, maybe even a slogan we need to think about the mood and colours we want our brand to represent. Red is bold, is pink feminine? Monochrome can be very impactful.
Let’s open Canva and start creating, with over a hundred templates you can edit and customise you’ll have a beautiful new logo in minutes. Canva has a very simple drag-and-drop tool for positioning elements, and then customizing colors and adding text.
Turn your brand identity into visual art with these easy steps
DIY your logo, easily and simply.