Facebook now has over 1.65 billion monthly active users so if you're starting a new business, there’s a very good chance you’ll be able to reach and connect with your target market through Facebook.
Creating a Facebook page for your business is easier than you might think. If you have a personal Facebook page already, a business page is a simple and very effective way to start up a whole business, you know how it works and it’s free! If you don’t have a personal Facebook page, you'll need to set this up. It is not essential to have a personal account with Facebook to set up you business page but has restricted features. You can also allocate team members specific roles within Facebook. Don't use your personal Facebook page for your business. It looks unprofessional, and your personal Facebook page does not have the same features that a business page has. You are also vulnerable as you may be removed by Facebook if you are not following their guidelines. They have strict guidelines on impersonation.
60 million monthly active business Pages on Facebook.
Your Facebook page is often the first and only point of contact a lead, customer, or client has with you. So not only do you want it filled out in full, you want to make sure it’s representing you and your brand properly. So add photos and as much content as you can.
Facebook has a brilliant step by step guide on how to set up your page. Just click here and watch the tutorial. It doesn't take much time at all.
Once created you'll need to give your business page a bit of a kick start. So invite your family and friends to like your page. Use any channels available to promote your page, like your website or Twitter. Add “Follow us” logos on your promotional materials and/or email signature. If you’re comfortable with it, you can even ask your customers to review you on Facebook, too.
Now it's set-up your Facebook page is an excellent tool for connecting and building rapport with customers and fans. Once you have a firm handle on how that works you can also use your business page to drive real sales and grow your brand. Spend a few pounds to promote your business to people on Facebook and advertise your website. Results vary, but it’s relatively inexpensive for you to experiment with this function.
It’s important to remember to be consistent on Facebook with the content and relationships you are building. You can use tools like Hootsuite to schedule posts to help with supporting your social media activity. Remember Facebook is an evolving platform creating massive business opportunities and there is a huge amount of support material including videos and how-tos that can help you reach your business objectives. It's important to put a plan in place and have a few targets and then watch the relationships get built!