Did you know the majority of users coming to your site are probably using a mobile device? If you haven't already made your website mobile-friendly, you should. Mobile technology has changed the world. Today everyone has smartphones, people are constantly online communicating and looking for information. Having a mobile-friendly website has become a critical part of having an online presence.
Wi-Fi and mobile-connected devices will generate 68% of all internet traffic by 2017.
Google made changes in April 2015 that penalised sites for not being mobile friendly; so ‘mobile-friendliness’ is now being used as a ranking factor by Google. This means a lot of websites out there could be hit pretty hard in mobile search result rankings.
Statistics are showing that people searching for products and services on mobile devices are much more likely to buy or take an action. The website conversion rate from mobiles is much higher, meaning you need a mobile site or one that is mobile friendly to maximise your business potential.
Check out this cool infographic from AddThis it shows how internet behaviour has been shifting on a global scale in the past year. AddThis looked at more than one trillion global page-views from more than two billion internet users around the world to get the data to create this.
That’s not to say the desktop isn’t important anymore; most e-commerce transactions are still taking place on the PC, so a multi-platform strategy is probably the best way to go.
Just think compared to a couple of years ago, the mobile market has increased dramatically, so make sure you don’t miss out on any more potential customers.
Ensure you are showing up in mobile search results by investing in mobile. If you want to read more about the UK’s Internet usage read Ofcom’s research on the UKs internet usage.