Brand Personality: How to Better Represent Your Business

Image source: Unsplash

Image source: Unsplash

Whether your business sells a product or service, many of the operational aspects of managing a company are the same - and this is especially true when it comes to dealing with clients. While the interaction on the shop floor of a retail store might differ to conference calls within the accountancy sector, when you break it down, client relationships are at the heart of any business.

From deliveries and deadlines to your social media accounts and website maintenance, we’re looking at what each of these aspects say about your business and how you can better impress customers.


Deliver on deadline

Deadlines might be a cause of stress for many businesses, but they’re also a great opportunity to prove to clients that you can deliver on a project - which is great if you’re looking to get a client relationship off to a flying start. Much like deadlines within the B2B sector, for B2C companies, ensuring products are delivered in a timely and efficient manner is crucial. This is your chance to show that you value both new and returning custom, so from carefully selecting your packaging materials to sending orders out ahead of or on schedule, it pays to be prepared.


Overlook the finer details

Whether it’s a quick email informing your client a piece of work is finished or the tape you use to package up your products before you send them out, try to view every aspect of your service from your customers’ point of view. If you wouldn't be happy with the service you’re providing, don’t expect your customers to be either. 


Attend networking events

For businesses, networking events have the potential to open up a whole host of new opportunities. From the chance to connect with people both in and outside of your industry to touching base with clients, this can be an invaluable platform when it comes to nurturing relationships - so make sure you use it wisely.


Oversell your brand

If you’re using a networking event to boost your client pool, be careful not to oversell. Avoid being one of the main speakers at every event and be sure to show interest in other attendees. By overselling your products or services, you’re unlikely to garner any interest or benefit from any future referrals. 


Manage your online presence

Image source: Pexels

Image source: Pexels

In the world of business, there’s no room for complacency, and if you’re serious about impressing your customers, you can't afford to neglect your social media channels. Whether you’re a food company who sees huge levels of engagement on Instagram or a holiday lettings agency whose customers are keen to see snaps of the latest villa offers on your Facebook page, pay attention to what your customers need. This way, you’ll be ready to regularly engage with your followers and respond in a timely manner to any queries.


Become unprofessional

Recent years have seen some big business fails on social media - with employees from various companies accidentally posting to the work account instead of their personal account and hashtags going viral for all the wrong reasons. In order to avoid any socially awkward Tweets and posts, regularly monitor activity on your social accounts and only give access to trusted employees who you’re confident will maintain a professional tone. They’re representing your brand and what it stands for, so getting this right is paramount.

Now you’re armed with the dos and don’ts of representing your business, you can set about taking the necessary steps to keep your websites, staff, social media channels and services relevant and professional at all times.

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