Pretty much every business is aware of the valuable returns they can get from blogging. There’s no end of advantages that come from running a blog alongside your business – from the increased traffic it can drive to your website, to establishing you as an authority in your area of industry, there are no down-sides to business blogging. The results can be both short and long term, and when utilized properly, a blog can fuel your SEO. You can include keywords to promote your search engine rankings, and use the blog directly to help achieve your goals – from building up an email list, to gaining followers on social media, and gaining more clients. There’s no limit on what a properly managed blog can do.
When the blog is only one facet of your business, you may not have an awful lot of spare time to dedicate to it. Blogging can be a full time obligation when it’s done well, and many entrepreneurs just don’t have that much time on their hands. To be successful, a blog needs regular content and frequent updates, and well-written updates. Many self-aware, successful business people know what they are and are not good at – and in some cases they are not good at writing. When you either don’t have the time or skills to write a business blog, then you can hire an expert to do the writing for you. If you want to hire a professional personally through interviews, and maintain a close relationship with your writer, then finding someone through Upwork or Freelancer could be right for you. You can advertise for your specific job, and find the right person for your brand. However, if you prefer something less time consuming and more automated, then Big Assignments could be right for you. Scripted is also easy to use, and provides services specific to business marketing. Any one of these sites could provide the ideal writer, or even editor for your business.
If you choose to write your posts yourself, then you will need to double check that they’re flawless before you upload them. All people will notice are your mistakes if they litter your blog, when you really want them to be focused on your content. One really effective editing tool is Australian Help, where you can find guides and tips to double check your work meets high standards. If you want to take a course to be able to edit your work thoroughly, there are some available with Academized. To make sure your word count is the ideal number for SEO, then you can use Easy Word Count, while you can be sure to avoid any accusations of plagiarism by properly referencing all of your sources with Cite It In.
A blog should provide frequent interesting reads for your audience, meaning that you need to adhere to a strict writing and posting schedule. Your search engine ranking is vastly improved with regular updated content, and you also keep your audience hooked.
As there will inevitably times when you can’t write, or lack inspiration, keeping a spare post around can be really helpful. It can be uploaded on those occasions when you don’t have something new to add. One great way to store spare ideas is by making a list of your client’s questions – turning these into blog posts helps you produce content that you know will intrigue your readers.
Never forget that you are not writing a diary, nor are you writing to feed your own ego. You are writing to convince your audience that your business can help them – and the best way to do that is by writing about their needs, their benefits, and how your business is their solution. Never lose sight of what your audience really wants to know.
You need to stand out from thousands of pages of web content, and it is difficult to do that while sitting on the fence and being timid. Have opinions and be memorable and identifiable.
Your title and introduction are the first glimpse your reader has into your article. As the internet is home to short attention spans and thousands of alternative blogs, you really do need to hook them in straight away.
While it’s great to have original content, there’s no need to try and come up with original formatting and layouts for your articles. Years of research show that short sentences and paragraphs, subheadings, lists, bullet points, pictures, and infographics all combine to create appealing blogs. This format is the most likely to keep your reader interested, and should be followed wherever possible.
While producing original and interesting content is doubtless the most difficult part of producing a business blog, following the above tips gives your content the best chance of reaching a wide audience and fuel your SEO.
Sharon Conwell has been a content manager and ghost writer at over 20 online projects, now she is a part-time educator and an editor at Big Assignments. She’s specialising at content creation and optimisation. She loves coffee, tulips and her Shih Tzu named Bobby.