7 ways to promote your e-commerce content without being salesy

Social media is the place where people engage with friends and family, share stories, read about current events and connect with their favorite brands. What they are not looking for is a sales pitch. 

Promoting on social media can be rather like walking a tightrope. If your messaging hits the right chord, your products will be flying off the digital shelves. If you can’t find a meaningful way to connect with people, you’ll crash and burn. So, how do you find ways to promote without sounding salesy?

With the advent of social media, you now have the opportunity to establish genuine connections with your target audience. Social media helps you to put yourself in the shoes of your customers like never before.   

Your customers need to feel as though you know them and understand what they want. If they feel that your products fit their personal style, they will be happy to see new products being launched. A genuine relationship with them does not include bombarding their feeds with links to product pages that hold no interest for them. It is about anticipating their needs and adding value to their lives.

It may take some effort to establish what your target audience needs but it is crucial to your success. It provides the foundation for attracting a loyal customer base and helping your brand to stand out from the crowd.   

Many different strategies are being used by brands today, and one important one is to connect with bloggers and influencers. Using social media celebrities has become a popular way to promote products. More than half of social media users are influenced by product recommendations by these celebrities.  If your budget does not allow for this, there are many other strategies that work, including creating inspiring videos and using social media contests.

The process of finding the right balance may cost a fair amount of effort and analysis, but it will pay off. Anticipating the needs of your target audience is so important because it allows you to create trends instead of following them.

Is this easy to do? No, it’s not always easy, and you can make mistakes. However, you can use some tested and verified strategies to help you to stay on track. The infographic below by College Paper gives you ways to develop those meaningful relationships with your customers and promote your products in strategic ways. 

Lucy Benton is a writing coach, an editor who finds her passion in expressing own thoughts as a blogger. She is constantly looking for the ways to improve her skills and expertise. Also Lucy has her own blog Prowritingpartner.com where you can check her last publications. If you’re interested in working with Lucy , you can find her on Twitter.

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