Images
- Most images online are subject to copyright if being used commercially.
- Try sites such as istockphoto.com, fotolia.com and bigstockphoto.com for affordable images.
- If you need images for a blog rather than your website as a whole, you can use many of the images in Flickr's Creative Commons for free if you credit the photo. Check the licenses on individual images.
- The quality of product images online is very important for any product a buyer is likely to care about the image of, as visitors can't see the physical product. Learn how to use a good-quality digital camera and light photos properly or pay a professional photographer to produce images for you. Display several images of each product with zoom-ins to showcase your offering fairly.
Content
- You can outsource written content fairly cheaply providing you don't need very expert or niche content.
- Try Peopleperhour.com or Elance.com, where you can offer the task and set your budget to a great numbers of freelancers who are usually fairly cheap.
- If you want video content on the site, how you produce it will depend on its function. If you want high-end product videos, try Peopleperhour or Elance or advertise on Gumtree (always ask to see previous videos a freelancer has produced). If you can get away with low-fi advice videos, invest in a Flip camera and produce them yourself. Flips cost around £200 and the uploading process is very straightforward.