WIN Essential Guides to both Marketing and Self Employment!

Win a copy of both Marketing- The Essential Guide (by Antonia Chitty and Victoria Dawson) and Self Employment- The Essential Guide (by Frances Ive). We have two lots to giveaway!

A bit about each book...

Marketing - The Essential Guide by Antonia Chitty and Victoria Dawson

Marketing is critical to business success. Whether you are new to marketing or not, this book will help you understand marketing and apply it to your business.

Packed with practical ideas, this book will help you find out how to create a great brand, how to establish your target audience, where to find them and how to communicate. Read it to help you determine your business's unique selling points and understand how to plan your marketing.

Learn basic sales strategies that tie in with marketing messages, and understand product funnels, evaluation, and developing promotional materials that get results.

Whatever your marketing expertise this book will bring you up to date on how to use social media, how to market via email and the Internet. Read this book to discover how blogs fit into marketing,  why Twitter is great news for business and how to turn a Facebook 'page' into a vital tool for your business to reach new people.

Self Employment - The Essential Guide by Frances Ive

Working for yourself can be rewarding both personally and financially, but it can also be very tough and many small businesses fail in their first year.

Frances Ive's book helps you to decide if you are the right kind of person to venture out on your own, and looks closely at both the advantages and the pitfalls of working for yourself. It also outlines the practical and emotional aspects of setting up on your own.

Self-employment is very popular in the UK and is particularly suitable for women who need to run their work life around the family and the over 50s who feel that the workplace is not favourable for older people, but are nevertheless very capable and experienced.

Being self-employed is very different from being employed because you have to do everything for yourself and have complete responsibility for the success or failure of the business. Conversely, you have considerable freedom and can be in control of your own destiny. This book provides a frank insight into the world of self-employment and enables people to see if it is right for them.

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Both books are available to buy from www.need2knowbooks.co.uk, all good bookshops and Amazon

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