How can I ascertain whether my product will be bought by the target market, rather than just something they want?
I am doing market research (inc. competitor analysis, online questionnaire, reading professional surveys), and am trying to get as near as possible to the answer before doing prototypes. I appreciate that once I have prototypes I can start getting objective
reviews and then selling. However would like to do as much as possible before prototyping. Ideas gladly received. Thanks