is there any formula which can be applied to work out amount of investment reasonable to inject to start own business?

Asked by Alison Heimann | 2 Years ago in subject: General


Hi Alison,
In my experience it isn't about formulas but a good starting point is to ensure you know your PSI (personal survival income) and ASI (aspirational survival income) figures. I have a document that I use that enables you to include these plus costs, volumes  and various margins that then give you a clear idea of your levels of investment and cash flow.
If this is helpful just send contact me at and I can send you the spreadsheet.

Steve Parker ICD  International Company Development
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