<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:rssdatehelper="urn:rssdatehelper"><channel><title>Small business advice from Smarta</title><link>http://www.smarta.com</link><pubDate></pubDate><generator>umbraco</generator><description>Small business advice from Smarta</description><language>en</language><item><title>The Apprentice review: Uzma Yakoob is our villain of the week</title><link>http://www.smarta.com/blog/2013/5/the-apprentice-review-uzma-yakoob-is-our-villain-of-the-week</link><pubDate>Thu, 23 May 2013 14:43:28 GMT</pubDate><guid>http://www.smarta.com/blog/2013/5/the-apprentice-review-uzma-yakoob-is-our-villain-of-the-week</guid><content:encoded><![CDATA[ 
<p>Once Lord Sugar had dragged the remaining 13 hopeful candidates
out to east London, he revealed their challenge would be to source
local produce and sell it in high street shops the next day. Given
the girls' inability to make a positive impression on the show so
far, the teams were mixed up before being sent off on their
tasks.</p>

<p>Next came the usual demands at who should be project manager.
However, this part of the show was brightened up by the brilliantly
awkward moment of Rebecca putting herself forward and being met
with a nervous silence and sideways glances.</p>

<p>Once her team had chosen Luisa instead, we got our glimpses at
the usual shenanigans of the team's search for products and arguing
over budgets. This time, at least there was some livestock to
brighten up the occasion.</p>

<p>The task was won by two key battles, buffalo vs. milkshake and
who could sell better. Other than Myles, no one really seemed to
excel with the latter. It was Jordan's decision to go with high end
buffalo that won the profit race against Kurt's milkshakes. But, if
you had been watching the show, you would have had no idea that was
going to happen.</p>

<p>The whole episode tried hard to convince you Endeavour and their
milkshakes were outselling everything, just for the one moment of
surprise when Evolve were revealed as the winners. Still, with
project manager Neil, Kurt and Uzma coming back into the boardroom,
at least we got the thrill of wondering if our predicted winner
would take the early exit she deserved.</p>

<p><strong>In the boardroom</strong></p>

<p>And she did. In the end, it was thoroughly deserved. Neil may
have resembled a 1800s European dictator in his leadership and Kurt
may have made a mess of his milkshakes, and his chances of
impressing Lord Sugar with his business idea, but Uzma was always
going to get the chop after her performances so far.</p>

<p><strong>Villain of the week - Uzma Yakoob</strong></p>

<p><a
href="/blog/2013/5/the-apprentice-preview-smarta%E2%80%99s-guess-at-who-will-take-home-lord-sugar%E2%80%99s-250000"
 target="_blank">We had such high hopes for Uzma</a>. All her
experience and promises of a calm nature ended up being big claims
with little backing as she failed to win in her own industry,
failed to make friends and failed to convince Lord Sugar she
deserved another chance. After three appearances in the bottom
three, it's finally time to say goodbye to Smarta's choice.</p>

<p><strong>Hero of the week - Jason Leech</strong></p>

<p>Ok, he didn't do anything spectacular, or anything at all for
that matter, but is there anyone more fun to watch? Whether it's
grating cheese, fumbling with Rebecca's apron or trying to avoid
being told off, Jason is adorable. He's unlikely to win Lord
Sugar's favour with the way he's acting, but we love the touch of
joyful immaturity he's bringing to the show.</p>
]]></content:encoded></item><item><title>Why start a business while working full-time</title><link>http://www.smarta.com/blog/2013/5/why-start-a-business-while-working-full-time</link><pubDate>Wed, 22 May 2013 12:43:32 GMT</pubDate><guid>http://www.smarta.com/blog/2013/5/why-start-a-business-while-working-full-time</guid><content:encoded><![CDATA[ 
<p><strong>Readymade funding</strong></p>

<p>If you're up to date with the stream of negative business voices
out there, they'll tell you that securing funding is the hardest
part of starting a business these days. But, if you have a regular
salary landing in your bank account every month, you've got the
funding for the early stages of your business sorted.</p>

<p>Don't forget: One day, you will leave your steady salary behind.
Saving as much as possible while you know what's coming in will
give you a safety net when leaving the nest of full time
employment.</p>

<p><strong>Up to date skills</strong></p>

<p>Alan Sugar swears that every entrepreneur should work in
whatever industry they're starting a business in. But the truth is,
whether you're in the right sector or not, the skills you use every
day at work will help you get your business going. Whether it's IT
capabilities, organisation or networking, working life offers you
opportunities every day to improve the skills you'll need as an
entrepreneur.</p>

<p>Don't forget: While your day job is a great training place for
skills, there will be aspects of starting a business that you'll
never practice there. Your innovation, marketing and commitment
will be tested every day in a way full time work won't have
prepared you for. Use courses or <a
href="http://www.eventbrite.co.uk/event/6526391613"
target="_blank">Smarta 100 Academy events</a> to help build up your
confidence in the areas you haven't used recently.</p>

<p><strong>Contacts</strong></p>

<p>Don't be secretive about your business. Tell everyone at work
you're ideas and listen to their advice. And say yes to every
favour you can to build up a team of people who will return the
favours and sing your praises once your business starts.</p>

<p>Don't forget: It's important to understand where you work and
what's acceptable there. Starting a business is an exciting time
and you're going to want everyone to know what you're doing, but
letting your boss know you're desperate to get out will only muddy
the water. Once you've started a business, every relationship is
crucial, don't forget that in your relationships at work.</p>

<p><strong>The final push</strong></p>

<p>If and when you do decide it's time to leave your day job
behind, it will be the perfect motivation to put everything you've
got into getting your business growing. Chances are, you'll have
left because you need to invest your time in your business rather
than that safe salary, and that thought should drive you to make
the most of every minute you have to spend on your business.</p>

<p>Of course, there are other ways to boost your business by
leaving your job, like Mr Cake, who <a
href="/blog/2013/4/how-to-quit-your-job-and-follow-the-entrepreneur-dream-in-style-via-mr-cake"
 target="_blank">generated incredible viral PR with his resignation
in the icing of one of his homemade cakes</a>.</p>

<p>Don't forget: Everything will change when you leave your day
job. You won't have anyone setting your deadlines, your targets and
your long term goals. You'll be setting those yourself and you'll
need to get used to that quickly. Quitting your job isn't about
giving yourself a holiday, it's about giving yourself the time to
focus on making your business a success.</p>
]]></content:encoded></item><item><title>Dragons’ Den star Doug Richard takes your six second business pitches from Vine for £10,000</title><link>http://www.smarta.com/blog/2013/5/dragons’-den-star-doug-richard-takes-your-six-second-business-pitches-from-vine-for-10000</link><pubDate>Wed, 22 May 2013 10:49:26 GMT</pubDate><guid>http://www.smarta.com/blog/2013/5/dragons’-den-star-doug-richard-takes-your-six-second-business-pitches-from-vine-for-10000</guid><content:encoded><![CDATA[ 
<p>As part of his Launch Me competition, entrepreneurs have the
chance to sell their business to the ex Dragon. If you're not sure
how much you can say in six seconds, check out Richard's own vine
<a href="https://vine.co/v/b2TOJruYgP9"
target="_blank">here</a>.</p>

<p>From the videos, Richard will choose the three best
entrepreneurs and invite them into a live Google+ Hangout. In the
Hangout, the three will have to convince Richard why they deserve
his money.</p>

<p>As well as the £10,000 loan, the winner will gain ongoing
business advice from the Dragon and enjoy a private lunch with
him.</p>

<p><strong>Six seconds to sell</strong></p>

<p>So, get thinking of how you can sell your business in six
seconds. With so little time, will you concentrate on your idea,
your marketing or your business plan? What else can you show off in
the video? You may not be able to fit a lot of words into six
seconds, but there are other ways to show off your business.</p>

<p>When your video is ready, tweet your Vine using the hashtag
#S4SLaunchMe before the 28<sup>th</sup> of May.</p>
]]></content:encoded></item><item><title>Six ways your business can use social media monitoring to build your brand online</title><link>http://www.smarta.com/blog/2013/5/six-ways-your-business-can-use-social-media-monitoring-to-build-your-brand-online</link><pubDate>Wed, 22 May 2013 09:56:31 GMT</pubDate><guid>http://www.smarta.com/blog/2013/5/six-ways-your-business-can-use-social-media-monitoring-to-build-your-brand-online</guid><content:encoded><![CDATA[ 
<p><strong>Just because they aren't nearby doesn't mean you can't
listen</strong></p>

<p>You can never fully understand your target market until you
listen to them and one of the quickest and most effective ways of
doing this is with online monitoring. By tracking a range of online
sources you can see what people are saying about your business as
well as getting a greater understanding of the types of product
they're after. This then allow you to tailor your brand's online
presence to reach those who are in the market for your product or
service, when they need it most.</p>

<p><strong>Know your brand's reputation</strong></p>

<p>It's surprising how many firms are unaware of what is being said
about them both online and in print which can lead to reputational
damage in the short-term and business failure in the long-term if
not addressed. By getting online and scanning as wide a range of
sources as possible you will get a clear picture of how your
company is viewed by existing and potential clients.&nbsp;
Understanding what your brand means to people is the first step in
developing or changing your firm's perception in future and with
the rise of social media communities this is only going to increase
in importance over traditional channels.</p>

<p><strong>Keep tabs on the competition</strong></p>

<p>You should never underestimate your competitors. By having an
understanding of your rivals' reputations, comparing them with
conversations around your business, you can create a detailed
picture of the industry and where you sit, before putting plans in
place to outmanoeuvre your competitors and stay one step ahead.</p>

<p><strong>Understand who is important</strong></p>

<p>Brands must be persuasive and the key to this is understanding
who in your industry has the power to do the influencing on your
behalf. By understanding which media outlets, bloggers and key
commentators have real sway you can target your PR efforts
accordingly to maximise the likelihood of influential endorsement
and with it improved brand appeal.</p>

<p><strong>It's all about sentiment</strong></p>

<p>They say that it's more important to understand how something is
said than what exactly is being said and the same applies for
online conversations. Whether your brand gets 10 or 100,000
mentions a day it's important to quantify how many of these are
positive, negative and neutral to provide an accurate snapshot of
how your brand is perceived by the public. By understanding the
current sentiment towards your brand you can then make the
necessary changes to appeasing those who are unhappy as well as
turning those who are already pleased into brand ambassadors who
will work on your behalf to help spread the word about your company
and help you grow in future.</p>

<p><strong>Spot risks and stop them becoming reality</strong></p>

<p>It's much harder to build a brand online which has suffered a
number of negative comments, especially with the ease of sharing
and so it's worth proactively planning for issues which could
result in negative comments about your brand to ensure that they
are at best avoided altogether and at worst kept to a minimum.</p>

<p>It's impossible to stop comments both positive and negative,
however monitoring and knowing as soon as possible allows you to
asses, step back and decide how best to handle the situation to
minimise the negative impact.</p>

<p>Large firms have fallen foul to the likes of backfiring Twitter
campaigns and poorly considered blog posts, so put the time in to
plan for problems to ensure they are kept to a minimum and won't
stunt your brand's growth over time. Remember, once something is up
online it can be extremely difficult to get rid of.</p>

<p>&nbsp;</p>

<p>If you have any social media monitoring queries you'd like
Richard to answer then tweet <a
href="https://twitter.com/SpotterLive"
target="_blank">@SpotterLive</a>.</p>

<p>&nbsp;</p>
]]></content:encoded></item><item><title>Small businesses are investing £20bn to meet growing customer demand</title><link>http://www.smarta.com/blog/2013/5/small-businesses-are-investing-20bn-to-meet-growing-customer-demand</link><pubDate>Tue, 21 May 2013 13:04:05 GMT</pubDate><guid>http://www.smarta.com/blog/2013/5/small-businesses-are-investing-20bn-to-meet-growing-customer-demand</guid><content:encoded><![CDATA[ 
<p>The outlook for small manufacturing businesses is brighter than
it's been for a long time, but firms need to prepare now to benefit
from increased output in the coming months and years.</p>

<p>As the British recovery picks up speed, the businesses that hire
staff and invest in their production process first will be the ones
who can meet the growing requirements of clients. That's what is
leading almost half of manufacturers to invest in new machinery,
premises or technologies now rather than waiting for the demand to
come to them.</p>

<p>These figures, found by the Government's Manufacturing Advisory
Service (MAS), are announced alongside news that hiring and sales
within small businesses are set to rise.</p>

<p><strong>Invest to remain competitive</strong></p>

<p>"There appeared to be a greater appetite from SMEs for
investment in order to remain competitive." Lorraine Holmes, area
director for MAS, said, "I think we are also seeing a desire to
create jobs to meet expected demand."</p>

<p>This paints a great picture for the coming months, but also a
warning to small businesses across the country. If an energetic
economic recovery is coming, it will cause huge strain on firms'
cash flow, staff and stock. It will be the business' that prepare
quickest who are ready to profit from the growth.</p>

<p>We definitely recommend taking a look at your cashflow, your
resources and your employees to figure out how ready your business
is for increased demand.</p>

<p>For more help with planning for the future, catch up with the <a
href="/blog/2013/4/the-king-of-cashflow-learn-how-to-predict-the-future"
 target="_blank">King of Cashflow</a>.</p>
]]></content:encoded></item><item><title>6 top SEO tips for small businesses on a budget</title><link>http://www.smarta.com/advice/web/search-engine-optimisation/6-top-seo-tips-for-small-businesses-on-a-budget</link><pubDate>Tue, 21 May 2013 11:34:08 GMT</pubDate><guid>http://www.smarta.com/advice/web/search-engine-optimisation/6-top-seo-tips-for-small-businesses-on-a-budget</guid><content:encoded><![CDATA[ 
<p><strong>The modern age is becoming digitalised, meaning having a
website is vital to growing your business. But having a website
isn't enough by itself - it's easy for it to get lost under the
heaps of other businesses scrambling to be noticed in Google. The
key to succeeding is having a great SEO (Search Engine
Optimisation) strategy. Here, Jack Reid of SEO specialists
screamingfrog.co.uk gives his top 6 tips for businesses looking to
improve their SEO on a budget.</strong></p>

<p>Here are a few tips to help you if you are low on time and
budget but need to have some online presence.</p>

<p><strong>Target relevant opportunities</strong></p>

<p>Perform keyword research and get a better understanding what key
phrases people use to find your products or services using Google's
Keyword Tool. Think you will be able to rank for broad generic
terms which receive thousands of monthly searches? Think again.
Using the tool can bring up some promising niche areas for you to
concentrate within. Try to target in your business niche and area,
i.e. "hairdressers in Bristol". This will convert higher and you
will have a better chance of reaching the first page or even top
spot due to lower competition.</p>

<p>When using the Google Keyword Tool make sure you select [exact]
match in the left column, click 'only show ideas closely related to
my search terms' and change the search location to your target
area. Type in some queries which are relevant and think you will
want to target, then look at the local monthly search volume to
give you an idea of what may work for you.</p>

<p>If you're already running a PPC (pay per click) campaign, then
analyse the data and let it drive what you target in SEO. Your
analytics is also a very good place to get a better understanding,
which leads us nicely onto the next point.</p>

<p><strong>Tracking</strong></p>

<p><a href="http://www.google.com/analytics/"
target="_blank">Google Analytics</a> is a free tool you can use to
monitor various metrics such as traffic to your site, traffic
source, search engines used, key phrases used to get there,
language, amongst a whole range of other items. Once you become
more confident, you can have goals or e-commerce tracking set-up
within your analytics. This tool is great and you can really learn
a lot about what is and isn't working and how to adapt your site
accordingly. Google also has <a
href="https://www.google.com/webmasters/tools/"
target="_blank">Webmaster Tools</a>, which is similar to Analytics,
but will let you know certain things such as if you are blocking
the search engines via robot.txt and retaining 404 errors. It also
has average position tracking for search queries and will show you
some links back to your site.</p>

<p><strong>Make your website relevant</strong></p>

<p>This may be thought of as a given, but having a website free
from errors (or broken links) and pleasing aesthetically is
critical. You should use the keyword research you have already
performed, to include your target key phrases naturally into your
site. Most importantly, pages should have relevant keyword focused
'Page Title' elements which should be under 65 characters
ideally.</p>

<p>Something like "Your Brand | Relevant on Page Key Phrases"
should work. "Meta Descriptions" should be under 156 characters and
should include key phrases - which will become bold when they
appear in the search results for the given search query. You can
ignore the 'meta keywords' tag, it's simply not used by the search
engines. Headings and copy should also include your key phrases
naturally within paragraphs, but do not stuff the copy, focus on
quality of content for the user and include where it makes sense.
SEOmofo has a great <a
href="http://www.seomofo.com/snippet-optimizer.html"
target="_blank">SERP Snippet Tool</a> to check how your pages will
look in the Google search results.</p>

<p>You can crawl your website with the <a
href="http://www.screamingfrog.co.uk/seo-spider/"
target="_blank">Screaming Frog SEO Spider</a> which will also help
to identify any errors on the website as well as collect all the
important elements you should be considering when improving your
onsite relevancy.</p>

<p><strong>Links Are Vital</strong></p>

<p>Other websites linking to yours is vital in helping your website
rank high on search engines. The more reputable the link, the more
weight it carries with the search engines and the more visible you
will become. So have a think about any relationships you may
already have to get a link to your website, such as friends,
suppliers, associations or trade bodies you may be part of. You can
also consider local business directories and local news sites for
quick wins. Try and get listed in all of these which should get you
ranking for your brand name and possibly even some long tail
specific results. Beenmentioned in the news or had a PR piece which
news outlets may have picked up on? Make sure you are getting those
links! <a href="http://freshwebexplorer.seomoz.org/"
target="_blank">SEOmoz's Fresh Web Explorer</a> can be useful for
this, as well as a having a look around a good old fashioned search
engine after you type in your brand name. Follow up and ask for a
link if you are not getting credited!</p>

<p><strong>Get Blogging</strong></p>

<p>I know you don't have time, but you should make time! Creating
compelling and valuable content will make your website far more
likely to attract links naturally. Think about solving people's
problems with advice, guides and tips. If you're going to write
about news, make sure you provide unique insight and don't just
republish what has already been written elsewhere. Focus on quality
over quantity, one top blog post a week, which people genuinely
would want to read and share, is better than one a day which nobody
is interested in.</p>

<p><strong>Branding and Social Media</strong></p>

<p>If you haven't yet got a business Twitter account, get one and
use it! With the launch of Google Plus and the direction Google's
algorithm seems to be going, we expect that social signals will
play a big part in the rankings soon as a democratic vote for
quality.</p>

<p>Customers may legitimately be interested in your company. If not
create an engaging brand which will spark a buzz to get people
talking…and bloggers linking.</p>

<p>There are many blogs and other resources out there about SEO
best practices, tips and tactics. If any of the above is new to
you, I would recommend reading the <a
href="http://www.seomoz.org/beginners-guide-to-seo"
target="_blank">SEOmoz Beginners Guide</a> to get started.</p>

<p>This post was written on behalf of Matt Payne, who is director
of the plastic card printing company <a
href="http://www.madebyoomph.co.uk/" target="_blank">Oomph</a>.
Oomph print plastic cards such as membership cards, hotel key cards
and NFC cards.</p>
]]></content:encoded></item><item><title>A timeline of tumblr, from start-up to $1.1bn</title><link>http://www.smarta.com/blog/2013/5/a-timeline-of-tumblr-from-start-up-to-11bn</link><pubDate>Mon, 20 May 2013 16:27:40 GMT</pubDate><guid>http://www.smarta.com/blog/2013/5/a-timeline-of-tumblr-from-start-up-to-11bn</guid><content:encoded><![CDATA[ 
<p><strong>2006 - Inspiration</strong></p>

<p>David Karp was surprised that none of the big names in blogging
had produced a platform for "tumblelogs", short blogs, so began
work on his own site with developer Marco Arment. Spotting a gap in
the market may be one of the biggest buzz phrases in
entrepreneurship, but David Karp did exactly that and was
determined enough to run with it.</p>

<p><strong>February 2007 - 75,000 users in two weeks</strong></p>

<p>The demand for Tumblr's easy to use and clean blogging space was
proven by the reaction of bloggers to its beta release. Using this
small release as testing ground, but waiting to release a final
product, mean Karp was able to enter his first funding round with
proof of the potential of Tumblr.</p>

<p><strong>October 2007 - Tumblr raises $750,000</strong></p>

<p>In the first round of funding, Spark Capital and Union Square
Ventures invested £750,000 in Tumblr, giving it the capital to
launch and market itself globally. After a full release, the second
round of funding in December 2008 went on to raise a further
$4.5m.</p>

<p><strong>February 2009 - First official app</strong></p>

<p>Developers Jeff Rock and Garrett Ross actually created the first
Tumblr app, Tumblerette, but Karp bought it and went on to release
an official iPhone app for Tumblr later that year. The official app
was crucial in Tumblr's struggle to surpass competitors including
WordPress in the number of blogs posted on their sites.</p>

<p><strong>June 2012 - First large scale advertising
campaign</strong></p>

<p>Five years after starting up, Tumblr was finally monetised and
started allowing advertising on the site, with a huge campaign from
Adidas. Having not generated money before, 2012 saw Tumblr receive
£13m in advertising revenue. While still not enough to break a
profit, it created interest in the potential of the business.</p>

<p><strong>May 2013 - Yahoo buys Tumblr for $1.1bn</strong></p>

<p>That interest led to Yahoo's huge purchase Tumblr. While the
possibility of much larger advertising revenues will be a big
drawing point, the move is also a signal of intent from Yahoo
itself. If it is ever going compete against its rivals at Google
and Facebook, Yahoo needs a presence in social media, and Tumblr is
now that presence.</p>
]]></content:encoded></item><item><title>Starting a business today costs less than the average weekly wage</title><link>http://www.smarta.com/blog/2013/5/starting-a-business-today-costs-less-than-the-average-weekly-wage</link><pubDate>Mon, 20 May 2013 12:08:41 GMT</pubDate><guid>http://www.smarta.com/blog/2013/5/starting-a-business-today-costs-less-than-the-average-weekly-wage</guid><content:encoded><![CDATA[ 
<p>New research by freelancer website PeoplePerHour has found that
the initial price of starting a business has fallen dramatically
thanks to the opportunities of social media and widely available
business advice.</p>

<p>With this in mind, it's no surprise David Cameron's enterprise
adviser Lord Young recently said "this is a very good time to start
a business."</p>

<p>Of course, this doesn't mean all entrepreneurs should be
abandoning their incomes after one week to commit to starting up
their own businesses, but it does mean the barriers to starting-up
are falling and there's less to stop you from getting your business
going than ever before.</p>

<p><strong>Anyone can start-up</strong></p>

<p>More than three quarters of micro-businesses are started with
less than £2,000 in funding. The world of start-ups has changed so
dramatically that the doors are open to everyone to see what they
can achieve on their own.</p>

<p>"Starting a business is now most definitely open to anyone,"
says Xenios Thrasyvoulou, founder and CEO of PeoplePerHour. "You
don't have to be from a wealthy family, have a background in
finance or have started on your entrepreneurial journey while in
your teens."</p>

<p>PeoplePerHour's report also found that more than a third of
micro-business owners started their business while still working
and that 28% of micro businesses were started by entrepreneurs over
40.</p>

<p>&nbsp;</p>

<p><sub>Photo from <a
href="http://www.bigstockphoto.com/?pl=GOUK-26008131361&amp;cr=ec&amp;kw=bigstock&amp;gclid=CLrG1IPKpLcCFcXKtAodiWwA-w"
 target="_blank">bigstock</a></sub></p>
]]></content:encoded></item><item><title>The truth about pressure</title><link>http://www.smarta.com/blog/2013/5/the-truth-about-pressure</link><pubDate>Mon, 20 May 2013 10:21:38 GMT</pubDate><guid>http://www.smarta.com/blog/2013/5/the-truth-about-pressure</guid><content:encoded><![CDATA[ 
<p>An experiment I've often done in live talks and trainings is to
ask the audience to consider each of the following
scenarios:&nbsp;<br />
<br />
 - You have an hour to get somewhere that's 30 minutes away - do
you feel pressure?&nbsp;<br />
<br />
 - You have 30 minutes to get somewhere that's 30 minutes away - do
you feel pressure?&nbsp;<br />
<br />
 - You have 15 minutes to get somewhere that's 30 minutes away - do
you feel pressure?&nbsp;<br />
<br />
 Only about 15% of people would feel pressure in the first
scenario; about 50% feel it in the second scenario; and about 50%
say they would feel it in scenario three.<br />
<br />
 Most people are surprised by those figures. After all, our
instinctive prediction is that the amount of pressure people
experience should go up the more time sensitive a task becomes,
which suggests the stats should be more like 0% for the first
situation, 50% for the second, and 100% for the third.<br />
<br />
 When asked, people who say they'd feel pressure in the first and
second situation generally explain it as being to do with concerns
about traffic, flat tires, and other unexpected or unpredictable
delays. People who don't feel pressure in those same circumstances
generally can't understand why somebody would feel pressure when
there's enough or more than enough time for the task at hand.<br />
<br />
 In the third scenario, people who would feel pressure think it's
obvious why you would feel pressure when there isn't enough time
for the task at hand, while those that don't explain it as
recognizing the futility of struggling to do something that can't
be done. They actually find the impossibility of the task at hand
'takes the pressure off'.<br />
<br />
 Are some of these people rational and the others irrational? If
pressure is a function of our circumstances, shouldn't we all feel
roughly the same amount of pressure in the same
circumstances?<br />
<br />
 The reason we don't is because like all of our experience,
pressure is 100% created from the inside-out. It's not created by
your deadline. It's not created by your boss. It's not a 'virus'
you catch from your environment. It is entirely a product of
Thought.<br />
<br />
 If we think our well-being is on the line in some way, we will
feel pressure. If we don't think those thoughts, we won't feel that
pressure. And because well-being is innate, it can never be 'on the
line'.<br />
<br />
 Well-being is our nature. That doesn't mean we always feel good -
any one of us can get caught up in thought at any time, and in so
doing we become instantly subject to every emotional colour in the
spectrum. But to say that means that well-being comes and goes
would be like saying that because there are clouds, the sun is not
always present. Even in the darkest hour, the sun is still there,
right where it's always been - it's just that in some moments,
there is something between us and our clear seeing.</p>

<p>Here's how I talk about it in my new book, <a
href="http://insideoutrevolution.com/" target="_blank">The
Inside-Out Revolution</a>:</p>

<div style="text-align: center;">
<table border="0" cellspacing="3" cellpadding="0"
style="width: 396px; height: 134px;">
<tbody>
<tr>
<td>
<p><em>"You are offered a job working at a casino. In order to
encourage other people to play, they will pay you $500 a night to
gamble with the house's money You will be given $50,000 in chips at
the start of the evening; you will turn in whatever amount of chips
you have left at the end of the night and leave with your $500 in
your pocket."</em></p>
</td>
</tr>
</tbody>
</table>
</div>

<p>What would that actually be like? Chances are if you were able
to quadruple your money you would be excited in the moment, but at
the end of the night after turning in your chips you would forget
all about it. Similarly, if you lost it all, you would likely be
disappointed - until you remembered that it was all just a game and
the real payoff was already in your pocket.<br />
<br />
 What would it be like to play the game of life knowing that
everything that really counts - your well-being, happiness, love,
and self-worth - are already yours to keep? After all, you were
born with them, and the only thing that can ever take you away from
them is a thought. There is nothing of true and lasting value you
can get from playing the game of life that wasn't already yours
before you started playing and won't continue to be yours after the
game is done.<br />
<br />
 You are playing with the house's money. There is nothing real at
stake. The pressure is completely off…</p>

<p>Are you ready to begin?</p>

<p><em>Click the link for more information about the Michael Neill
and the <a href="http://insideoutrevolution.com/"
target="_blank">Inside-Out Revolution</a></em></p>

<p>&nbsp;</p>
]]></content:encoded></item><item><title>#O2SmartaBiz winner: Footfall123</title><link>http://www.smarta.com/blog/2013/5/o2smartabiz-winner-footfall123</link><pubDate>Mon, 20 May 2013 09:54:19 GMT</pubDate><guid>http://www.smarta.com/blog/2013/5/o2smartabiz-winner-footfall123</guid><content:encoded><![CDATA[ 
<p><a href="http://altrinchamhq.co.uk/"
target="_blank"><strong><img src="/media/3551856/ben_chasser_105x158.jpg"  width="105"  height="158" alt="Ben Chasser" style="float: left;"/></strong></a><strong>1. Proposition -
One sentence explanation of what your business is</strong></p>

<p>We provide a highly functional loyalty and offers platform for
businesses that want to run their own schemes.</p>

<p><strong>2. Why are you a smart business?</strong></p>

<p>Because we do smart things. We offer our clients an easy to use
tool that increases their customer engagement, driving a greater
footfall which naturally leads to higher revenues.</p>

<p><strong>3. What's the smartest thing you've done to help your
business grow?</strong></p>

<p>Learning to say "no" to the bad customers- so we can make sure
we only work with clients that will get really exceptional value
from our products.</p>

<p><strong>4. What smart things do you do for your
customer's?</strong></p>

<p>We give the best of the best technology in a way that any size
of business can benefit from. The World of marketing is one that
can often be daunting, particularly to smaller business, but it is
often the difference between success and failure. We therefore
offer a product and support to make this key area of any business
easy to manage.</p>

<p><strong>5. What smart technologies do you use to run your
business?</strong></p>

<p>We take commodity Android smartphones and turn them into highly
specialised marketing tools. Our smartphones are customised to run
our scanning application, which is also available on all personal
smartphones by downloading our app (http://bit.ly/18QqeJQ), so that
each offer that is redeemed is secure and can be fully tracked down
to the customer, location, time, date and spend amount.</p>

<p><strong>6. What's your smartest tip for other
entrepreneurs?</strong></p>

<p>Know very clearly what you are selling, and then get really good
at delivering it.</p>

<p>&nbsp;</p>

<p>For more information about Footfall123, click <a
href="http://www.footfall123.com" target="_blank">here</a> and
"Like" their Facebook page <a
href="http://www.Facebook.com/Footfall123"
target="_blank">here</a>.</p>

<p>Get more details on how to be this week's #O2SmartaBiz <a
href="/blog/2013/4/are-you-the-smarta-and-o2-business-of-the-week"
target="_blank">here</a>.</p>

<p>Follow <a
href="https://twitter.com/o2businessuk">@O2BusinessUK</a> and <a
href="https://twitter.com/SmartaHQ">@SmartaHQ</a> on Twitter and
tweet us using the #O2Smartabiz hashtag</p>
]]></content:encoded></item></channel></rss>