Arena Flowers

Floristry. Not the most innovative of industries, is it? That is, unless you're Arena Flowers - an online florist which has leveraged some of most innovative online marketing techniques available to grow its reputation in the UK and into Europe. Having forged partnerships with some well-known card and gift brands, the company has run targeted ad campaigns with brands such as L'Oreal on Mother's Day, Sega around Valentine's Day and PayPal, built Facebook and Twitter apps, and even runs branded websites for the British Heart Foundation and Cancer Research UK, donating 20% of its net profit from the sites to the charities. Arena Flowers has also cannily established localised websites (www.arenablumen.de, www.arenabloemen.nl, www.arenafleurs.fr, www.arenabloemen.be, www.prestat.co.uk, www.321flowers.co.uk) to maximise its regional spread without appearing to lose its personal touch.

• Innovative marketing techniques and social media apps target demographics generally ignored by the flower industry
• Partners with brands and specifically targets their customers
• Has built branded sites for charities