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Find out tonight if we have been voted THE SMARTEST business at the Smarta 100 awards - 19th May, London
- Founder name(s):
- Juliet Machan
- Company:
- babyboomboom
- Website:
- http://www.babyboomboom.com
- Proposition:
- babyboomboom familiarises babies and pre-schoolers with the sounds of a second language through music and rhythm, in a fun way with multi-lingual music CDs and interactive music classes.
babyboomboom
Babyboomboom was borne out of founder Juliet's desire to teach
her daughter languages, despite not being a linguist herself.
Existing products on the market were mainly static, 'watch and
repeat' TV products. But Juliet's research revealed that kids learn
best when they can physicalise words and when learning is
accompanied by entertainment and interactivity. She developed the
idea of CDs that play nursery rhymes first in English, then in
another language. The familiarity eased shy parents' worries about
not speaking languages themselves. Juliet packaged the music up
with baby-friendly musical instruments, so the kids could
physicalise what they were learning. Babyboomboom is now stocked in
John Lewis, and is trademarked in various countries with plans to
go global.
- Innovative concept that improves the way children learn
- Making learning enjoyable from a young age
- Stocked in John Lewis within two years of launching