BookingBug

The online equivalent to those massive, unwieldy diaries many businesses wrangle with on a daily basis, BookingBug allows businesses to manage event bookings or reservations online. With free offerings for small-scale users, as well as realtime booking and embeddable widgets, clients can book tickets or time slots straight from your website. From small enterprises to big business, the service is completely scaleable - but what really sets BookingBug apart from its competitors is its affiliate model, which allows it to be embedded in other sites. In fact, it's even partnered with fellow Smarta 100 graduate TrustedPlaces.

• Innovative technology allows it to be completely scaleable
• Embeddable widgets mean customers don't need to leave partner sites in order to make bookings