Voting Closed
Find out tonight if we have been voted THE SMARTEST business at the Smarta 100 awards - 19th May, London
- Founder name(s):
- Helen Brown
- Company:
- Catwalk Genius
- Website:
- http://www.catwalkgenius.com
- Proposition:
- Gives ordinary people access to the fashion industry, allowing them to buy direct from a designer, invest in their next collection and get perks in return for your support.
Catwalk Genius
We've seen crowdsourced funding work with such websites as
MyFootBallClub and SellaBand, but now Catwalk Genius is taking the
idea of ordinary people buying a mini-share of a company and
applying it to the fashion industry, enabling struggling designers
to showcase their collections. Shares of a collection cost £10, and
once 5,000 shares have been bought, the designers are given funding
and asked to create a collection in six months. Users then get a
share of the collection's profits based on how many shares they
bought. The users are taking a gamble, but the business has caught
the fashion world's imagination.
- Crowdsourced funding applies a unique business model to the
fashion industry
- Low prices allow ordinary people to become involved in the
industry