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love Find out tonight if we have been voted THE SMARTEST business at the Smarta 100 awards - 19th May, London

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Founder name(s):
Jaime Keenan, Mark Wallis and Laurence Williams
Company:
drinksin
Website:
http://www.drinksin.com
Proposition:
drinksin started out as a platform to connect pubs and their patrons back in May 2007 to solve that simple problem of 'I fancy going out, what's on near me now'. drinksin’s websites and applications help users stay connected to pubs and bars.

drinksin



The drinksin team are very up-to-scratch on their technology - in particular, the latest in mobile location-based services and personalized customization. They own more than 120 domains, and with their replicable platform will be able to connect people to drinking establishments of interest wherever their location in the world, via the internet or mobile device. They've built the drinksin platform in-house, saving massive costs and ensuring they get the exact product they want. They launched the site with no marketing budget, yet managed to get more than 9% of their target audience to sign up as members and followers.

  • Innovative platform built completely in-house
  • Managed to get 9% of target audience as members despite having no marketing budget
  • Staying abreast of new technologies even with just six employees