eCourier.co.uk

Revolutionising a notoriously inefficient industry, eCourier has developed an automated dispatch system, affectionately known as 'Larry', which takes into account the position of the courier, the type of vehicle they are using, what the courier's performance statistics are like and an estimate of how long the job will take. Customers can even track their package's progress using a neat little map which shows exactly where the package is at any given time. And with clever branding enforcing the idea speed equals happiness, the company's pink-and-purple vans, emblazoned with logos such as 'every hour is happy hour' and 'happiness is a warm van' have become an iconic sight on London's streets.

• New technology disrupted a staid industry
• Strong brand identity makes vehicles instantly recognisable