Voting Closed
Find out tonight if we have been voted THE SMARTEST business at the Smarta 100 awards - 19th May, London
- Founder name(s):
- Xavier de Lecaros-Aquise and Anna Bance
- Company:
- Girl Meets Dress
- Website:
- http://www.girlmeetsdress.com
- Proposition:
- The UK's first 'luxury on lease' online boutique where you can borrow the hottest designer dresses.
Girl Meets Dress
Occasions requiring dressing up are always difficult: buying a
dress generally means spending an unfeasibly large amount of money
in a piece of clothing you'll only realistically wear a handful of
times. Girl Meets Dress solves this problem: spend one night
looking and feeling great in a designer dress at a fraction of the
retail price. The website has already received a host of press
recognition from the likes of The Sunday Times Style Magazine, The
Guardian, Elle and Cosmopolitan, as well as winning 'Best Etail
Innovation' at the Drapers Awards.
- Makes a premium industry affordable
- Created brand awareness through a strong PR campaign