Voting Closed
Find out tonight if we have been voted THE SMARTEST business at the Smarta 100 awards - 19th May, London
- Founder name(s):
- Keira O'Mara
- Company:
- Mamascarf
- Website:
- http://www.mamascarf.co.uk
- Proposition:
- A breastfeeding scarf allowing mums comfort and discretion for public feeding without the need for a cushion.
Mamascarf
Attitudes may be a-changing, but breastfeeding in public is as
intimidating as it's always been: no matter how accepting people
become, there's still something uncomfortable about it. Mamascarf's
solution is a scarf which ties around the neck, providing a pocket
to help support the baby and hiding the process from view. With a
little help from a DIY PR campaign, the product has featured on BBC
Working Lunch, This Morning, GMTV and Sky News, as well as various
newspapers and magazines. So popular has it been, founder Keira
O'Mara has even had celebrity endorsement, from former Spice Girl
Melanie C and model and singer Leah Wood.
- Innovative product targets an under-served market niche
- DIY PR campaign has received coverage from national press
- Sending out samples gained endorsement from celebrities