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love Find out tonight if we have been voted THE SMARTEST business at the Smarta 100 awards - 19th May, London

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Founder name(s):
Nico Perez and Nikhil Shah
Company:
Mixcloud
Website:
http://www.mixcloud.com
Proposition:
Mixcloud's vision is to be the YouTube of radio - the definitive home online for on-demand radio shows, from music to talk.

Mixcloud



Launched at the end of last year, Mixcloud is already making waves in the music industry, quickly establishing itself as one of the standard platforms for DJs wishing to share their mixes. The start-up has been launched on the tightest of shoestring budgets: its founders have spent the first few months living and working in a cheaper-than-cheap warehouse in West London, swapping skills with other start-ups and taking on odd jobs to supplement their income to keep overheads as low as possible. It looks like all the hard work might have paid off: more than 1,000 online radio shows are now submitted to the site each week.

  • Disruptive technology aims to transform 'on-demand' music industry
  • Bootstrapping means founders own 100% of the business
  • Swapping skills and living cheaply keeps overheads low