Oddono's Gelati Italiani

While ice cream once consisted of vanilla, chocolate and strawberry flavours, these days, there are more flavours available than ever before. Think cookie dough, forest fruits - even brussels sprouts, if you so desire. Oddono's, though, takes a more artisan approach to ice-cream making: customers can sit and enjoy their gelati while they watch exactly how it has been made, using the freshest ingredients from all over the world. The business also has an educational side: groups of school children regularly come into the shop to watch how ice cream is made.

• Freshly-made ice cream differentiates the business from its competitors
• The business donates large amounts of ice cream for charity events