Shoot

Shoot members get monthly emails with personal garden care advice direct to their inbox, and can troubleshoot specific gardening issues with online experts. The online Shoot community shares interests and successes. The site has the largest online plants database in the UK, with more than 10,000 plants online. Direct-to-consumer subscription revenues are increasing year-on-year, as are business subscriptions by gardening professionals, who are able to market themselves through the site too. Nicola has also cannily secured white label deals with garden centre groups. She's won numerous awards and has achieved link endorsement from the BBC.

• Innovative approach to gardening sector
• Established a thriving online community
• Secured impressive white label deals and endorsement from the BBC