Find out tonight if we have been voted THE SMARTEST business at the Smarta 100 awards - 19th May, London
- Founder name(s):
- Nicola Gammon
- Shoot (ShootGardening.co.uk) offers gardeners of all abilities a personal ‘My Garden’ service allowing them to design, manage and care for their gardens online.
Shoot members get monthly emails with personal garden care
advice direct to their inbox, and can troubleshoot specific
gardening issues with online experts. The online Shoot community
shares interests and successes. The site has the largest online
plants database in the UK, with more than 10,000 plants online.
Direct-to-consumer subscription revenues are increasing
year-on-year, as are business subscriptions by gardening
professionals, who are able to market themselves through the site
too. Nicola has also cannily secured white label deals with garden
centre groups. She's won numerous awards and has achieved link
endorsement from the BBC.
- Innovative approach to gardening sector
- Established a thriving online community
- Secured impressive white label deals and endorsement from the