Skimlinks

If pay-per-click defined online advertising in the noughties, affiliate marketing will typify advertisers' approach during this decade: subtle, unassuming and crucially, more of a help than a hindrance to the consumer. At the centre of this trend will be Skimlinks - an application which updates affiliate marketing links automatically, thereby solving one of the most frustrating problems in the industry. Since its humble beginnings marketing to bloggers in Australia, the site now sees more than 460 million unique visitors a month - and has even launched its own charity URL shortening service, Good.ly, where commission is donated to the charity of the users' choice.

• Solves an industry-wide problem
• Made its name as one of the leading affiliate marketing applications