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love Find out tonight if we have been voted THE SMARTEST business at the Smarta 100 awards - 19th May, London

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Founder name(s):
Fraser Doherty
Company:
SuperJam
Website:
http://www.superjam.co.uk
Proposition:
Manufactures a range of 100% fruit jams; entirely from fruit and fruit juice, without adding anything artificial.

SuperJam



Having started at just 14 years old after his grandmother taught him how to make jam at home, Fraser Doherty's business, SuperJam, has become something of a cult: with 100% fruit and jazzy packaging, Doherty became the younger person ever to supply a major UK supermarket when the brand was snapped up by Waitrose, with Asda and Morrisons following hot on its heels. Last year, Doherty won a 'Big Hearted Scotland' award for SuperJam Tea Parties, which runs tea parties for elderly people who live alone or in care homes, some of which have attracted more than 600 guests.

  • Uses only natural ingredients
  • SuperJam tea parties show the brand's socially responsible side