The Cake Kit Company
Baking tray? Check. Candles? Check. Icing? Check. In fact, absolutely everything you need bake a cake is included in the packs created by The Cake Kit Company.
Having read an article about the educational value of home baking, Cake Kit Company founder James Middleton dropped out of university to start his business, which supplies home baking kits with a difference. Whereas supermarket-bought cake mixes come with the cake mix and perhaps a butter icing mix if you're lucky, The Cake Kit Company's kits come with everything you need: icing, candles, even the right-sized tin to put it all in. To keep costs down, Middleton's business has been incubated by his parents' party supplies businesses - he's even built a bakery in a freight container on their farm. With a rapidly-growing offering including scented candles (shortbread, anyone?) and ready-made cupcakes with personalised messages on top, it looks as though the Cake Kit Company could be set to become a household name.
- Unique offering gives a value market a premium twist
- Overheads slashed by incubation in another business
- Diversified offering to other, more niche products