Thirst Solution

Joe Burke originally started his business because problems with his health prevented him from holding down a regular 9-to-5. Having struggled to get a loan from banks unwilling to take risks with start-ups, Burke launched the business, which manufactures backpacks used by workers at festivals and concert venues to dispense food and drinks, with a loan from the Prince's Trust, and managed to secure his first deal, with London's O2 Arena, within months of launching - with offers from other venues and festivals following shortly after. These days, the business ships its products to more than 40 countries - not bad for a business which couldn't get a bank loan.

• Started on a shoestring budget
• Translated website into two other language, opening up shop window to other nationalities
• First deal with large distributor enticed other large companies