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love Find out tonight if we have been voted THE SMARTEST business at the Smarta 100 awards - 19th May, London

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Founder name(s):
Claire Lewis and Patrick Wood
Company:
TruffleShuffle
Website:
http://www.truffleshuffle.com
Proposition:
Online vintage t-shirt retailer.

TruffleShuffle



Having bought a vintage Goonies t-shirt from an American website and been taken aback by the number of remarks he received, Pat Wood and his friend, Claire Lewis, put some on eBay to see what the reaction would be like. Six years later, and the pair have one of the most successful independent fashion websites in the UK, with a turnover topping £3.5m and its own brand and licensing arm which sells products through high street retailers. Not bad for a pair who were both under 25 when they first started.

  • Created a niche in the UK
  • Created own brand to allay competitors