Tweetmeme's founders spotted the increase in popularity of Twitter early on, and created the ubiquitous 'Retweet button' - a piece of code that can be embedded into content which shows how many times the blog post or article has been mentioned on Twitter. The site then aggregates the most popular posts on its homepage. The company says it's now the leading Twitter news aggregator - which isn't difficult to believe, when you consider there are now over 201 million ReTweet buttons served to websites around the world each day. And with Twitter increasingly overtaking traditional media to become the fastest, most diverse provider of news on the web, it looks as though it's a trend that's set to continue.
- Spotted the potential of a new technology early on
- Regularly breaks news before competitors