Creating a range of different websites in different industries which complement each other and provide more value to the customer.
Wallshaw are super-smart with money. They've recruited a sales employee who works on commission only so they don't have his salary as an overhead. They do 20 hours of graphic design a month for a local print company, they in return for office space. They're provided a free website and free graphic design for Rentadateforcharity.com, meaning their company logo will be seen on every page of the site as an official sponsor. Plus, the main launch event in March will be filmed by BBC Three, meaning great exposure for the company. And at no point has their cost-shrinking jeopardised the quality of work - since launch, every business they've targeted for work has become a client.
- Incredibly resourceful approach to managing finances
- Charitable work directly benefits marketing effort
- Great quality of service: every business targeted for work has become a client