Walltastic

Walltastic found a way to create wall murals at a fraction of the cost of its competitors. That means means its products retail at less than £40, compared to other wall murals on the market which cost £100 to £300. As a result, it has built up a significant online distribution network and now exports product to 40 countries. Customers love Walltastic murals and the company's growth has been driven via word of mouth. Strong cashflow generation has now allowed the company to acquire the licences to all the key children's cartoon characters - including Dora the Explorer, Spiderman, Roary the Racing Car, Scooby Doo, Madagascar and In the Night Garden. Walltastic is now in negotiation with various UK retailers to stock its product.

• Seriously undercuts competitors on price
• Exports to 40 countries despite having only six employees
• Strong cashflow has enabled purchase of license to major kids' cartoon characters