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love Find out tonight if we have been voted THE SMARTEST business at the Smarta 100 awards - 19th May, London

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Founder name(s):
Charlie Cox and Sophie Cox
Company:
Worldeka
Website:
http://www.worldeka.com
Proposition:
A collaborative platform for social change containing a targeted network for charities, NGO's, activists and policy makers.

Worldeka



Meaning 'one world' in Sanskrit, Worldeka is a social network 'aspiring to inspire' its community to instigate social change by providing the tools for members to work on shared projects. Members can generate media banks, access campaign tools, start polls and petitions and invite fellow activists to collaborate on their projects. Even the business' brand has a social angle: having approach branding agency Landor, the Worldeka founders agreed to allow two of the company's interns to create their brand to allow them to be trained. The result: a fresh, lively brand created by two talented designers, has won awards all over the world.

  • Uses social media to help activists collaborate on projects
  • Branding was designed by unpaid interns, keeping costs down but creating a great brand