Top 5 for Ethics

The Thoughtful Bread Company

The Thoughtful Bread Company

The Thoughtful Bread Company makes bread using recycled, locally-sourced or foraged ingredients. But founder Duncan ensures this doesn’t compromise on quality - clients include a double-Michelin starred restaurant. At the end of each day, Duncan gives excess loaves to a local homeless charity.

Call of the Wild

Call of the Wild

Welsh outdoor-activity centre and eco-haven Call of the Wild doesn’t just educate visitors about the environment and ensure that every last water fixture is greener than green. It was also set up to restore an economically-deprived former mining town and provide opportunity for locals. It’s done so to such success that the whole community celebrates in its achievements.

Busymummy

Busymummy

Busymummy helps teenage parents get back into education, employment and training, and it’s the only organisation of its kind in the UK. Its programmes reduce isolation, improve academic achievement, enhance inter-family communication and improve outcomes for young children.

Carbon Retirement

Carbon Retirement

Carbon Retirement’s clients pay it to buy up emissions allowances equivalent to their own carbon emissions and take them out of the carbon trading system. This cuts down the amount of carbon the EU is allowed to emit – and is dramatically more environmentally-effective than carbon trading.

Dragon Feeds

Dragon Feeds

The world’s oceans are in serious trouble, and part of the reason is the fishing industry’s dependence on a limited resource: a wild-caught marine protein for fish food. Dragon Feeds has developed the first sustainable fish feeds with no negative impact on our seas or environment. The positive global implications of this achievement have won the praise of major environmental organisations and the royal family.

  • The Thoughtful Bread Company
  • Call of the Wild
  • Busymummy
  • Carbon Retirement
  • Dragon Feeds


Business isn't always about bulging bank balances. These companies are out there to make a positive impact on the world. They dedicate themselves to protecting our environment, helping people more vulnerable than themselves and rejuvenating communities starved of socio-economic opportunity.

Watch the video below to see why our judges thought the Thoughtful Bread Company is smart with ethics: