Social targeting advertising technology
Still only 28, Glen Calvert used the experience he gleaned as employee No.1 at marketing retargeting pioneer Struq to launch social targeting technology firm Affectv. Aggregating data from multiple social media sites, Affectv's algorithms decide how individuals are connected and what they're interested in, offering unique opportunities for brands to target groups of like-minded users with display or video advertising. Bootstrapped and profitable from day one, clients already include Dell, O2, Post Office, EuroTunnel, Universal Pictures and Wonga.
- Emerging technology in a lucrative marketplace
- Impressive initial client list
- No investment and profitable from day one